Maggies -Recruitment Video 2025

For this project, I worked with a small but passionate team of four to create the Maggies recruitment video for the 2024–2025 year. From the very beginning, our vision was to craft something that felt warm, welcoming, and true to the heart of Maggies. Together, we planned, filmed, and gathered both current-day footage and archival content to tell a story that blended the present with the past. I led the editing process, carefully stitching together visuals that celebrated who we are today while honoring 25 incredible years of history. One of our biggest priorities was to spotlight sisterhood, a core pillar of Maggies, through real, unfiltered moments—laughing, celebrating, and simply showing up for one another. I chose a song that reinforced our message of belonging and acceptance, helping the video carry an emotional tone that felt both inviting and sincere. To bring a meaningful visual element into the piece, we included a cake with the message of “saving a slice,” a symbol of the idea that there’s always room for someone new at our table. The final video became more than just a recruitment tool. It was a celebration of community, legacy, and the lasting connections that define Maggies.

Highlights

• Sisterhood: Captured authentic, candid moments of connection to reflect our core pillar of sisterhood.

• Symbolism: Used visual metaphors like “saving a slice” to emphasize belonging and inclusion.

• 25-Year Legacy: Incorporated archival photos and footage to honor Maggies’ rich history.

• Collaborative Process: Worked closely with a 4-person creative team to plan, film, and execute the final vision.

• Emotional Storytelling: Selected music and pacing to reinforce the theme of “come as you are.”